Speak Up: Develop Your Executive Presence & Leadership Communication Style

338: Why “Just Stick to the Facts” Is Ruining Your Leadership Presence and What to Do Instead

Dec 4, 2024
Ivan Ruiz, author of "End Boring" and founder of Public Speaking Lab, shares his insights on transforming leadership communication. He argues that excessive formality stifles connection and credibility. Learn how the “Uncertainty Principle” can energize your presentations. Discover the power of relatable personal stories to enhance likability. Ruiz also challenges traditional views on personality, emphasizing context over labels. With practical strategies, he makes it clear that engaging communication is key to effective leadership.
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ADVICE

Uncertainty Principle

  • Grab attention with an opening unrelated to your topic.
  • Then, reveal the connection for a dopamine spike.
ANECDOTE

Testicle TED Talk

  • Matt Walker started a TED Talk by saying, "Today, I'd like to talk about testicles."
  • He then connected it to sleep deprivation's effect on testicle size.
ADVICE

Start with the Conclusion

  • Start presentations with your conclusion, not the details.
  • Give a one-sentence summary upfront, framing the information for your audience.
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