2Bobs—with David C. Baker and Blair Enns
Working With a Maverick
Mar 27, 2024
Exploring the benefits of working with maverick clients who push boundaries and challenge the status quo. Discussing the importance of understanding and nurturing these individuals within client organizations. Highlighting the role of Mavericks as catalysts for innovation and success, bringing fresh perspectives and driving meaningful change.
23:12
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Quick takeaways
- Working with Maverick clients requires recognizing their unique traits and adaptability to their unconventional yet effective perspectives.
- Continually push the envelope creatively and strategically to sustain successful relationships with Maverick clients.
Deep dives
Qualifying Criteria for Working with Mavericks
When deciding on clients to work with, having specific qualifying criteria is essential, especially when considering Mavericks as potential clients. These criteria should include having access to the decision maker, working with an experienced buyer, the presence of deadline pressure, earmarked funds, decision makers with budget authority, the ability to influence strategy, ensuring the project aligns with the firm's size, and assessing if the client is a Maverick.
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