How I Built This with Guy Raz

Advice Line with Brett Schulman of CAVA (July 2024)

37 snips
Jan 2, 2025
Brett Schulman, co-founder and CEO of CAVA, and Sean Murray, founder of Rootless Coffee Company, tackle the real struggles of early-stage entrepreneurs. They discuss scaling businesses while managing imposter syndrome and the challenges of seeking growth funding. Schulman shares essential strategies for navigating market complexities, while Murray offers insights on optimizing sales channels. Listeners gain valuable lessons on mentorship, creative problem-solving, and the emotional hurdles in building a brand, all from experts who’ve successfully tackled these challenges.
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ADVICE

Focus on Strengths

  • Prioritize and focus on your strengths.
  • Sometimes what you don't do is more important than what you do do.
ANECDOTE

Devin's Spiked Root Beer Origin

  • Devin Strahan, founder of Devin's Spiked Root Beer, originally made his spiked root beer with rum and champagne yeast.
  • He later switched to a wine-based recipe for easier distribution and taxes.
ADVICE

Combatting Imposter Syndrome

  • Address imposter syndrome with pep talks, reminding yourself of your experience and standing.
  • Recognize that imposter syndrome is common and doesn't diminish your expertise.
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