Jed Weitzman, Head of music at Logitix, talks about optimizing ticket sales through data analysis, navigating ticketing company practices, managing ticket sales post-COVID, artist pricing strategies, memories of a legendary lawyer father, and evolution of managerial style in the music industry.
Logitix utilizes data for dynamic ticket pricing to maximize revenue for artists and teams.
Educating clients on data-driven pricing benefits is crucial for successful ticket sales.
Integrating primary and secondary ticket markets ensures fair pricing and accessibility for fans.
Jed Weitzman's upbringing taught humility and forming genuine connections with famous individuals.
Jed's career transition from sitcom management to the music industry provided valuable experiences.
Deep dives
Understanding Logitech's Ticketing Solutions
Logitech's optimizes ticket sales for rights holders by offering dynamic pricing, distribution, and data analysis to maximize ticket sales for artists, musicians, and teams. Through comprehensive solutions, Logitech's aims to put ticket revenue in the pockets of artists and teams and ensure tickets reach fans.
Analyzing and Pricing Tour Tickets
When approached by an act or promoter about pricing tickets before an on-sale, Logitech's provides an analysis based on historical data, market demand, and comparable artists to determine optimal pricing strategies. The goal is to find a balance between meeting market demand, maximizing revenue, and ensuring ticket sell-through success.
Navigating Ticket Distribution Challenges
Logitech's faces challenges where promoters or artists may resist pricing recommendations despite market analysis. Efforts are made to educate clients on the benefits of data-driven pricing to align ticket prices with actual market demand and ensure successful ticket sales.
Balancing Primary and Secondary Ticket Markets
Logitech's emphasizes the importance of integrating primary and secondary ticket markets to offer ticket availability everywhere fans prefer to purchase. By embracing open distribution and transparency across marketplaces, Logitech's aims to ensure fair pricing, maximize revenue for artists, promoters, and ticketers, and improve ticket accessibility for fans.
Life Lessons from Childhood and Family
Growing up with a legendary attorney father and being around high-profile individuals like Bernie Brosdy and Brad Gray taught the importance of humility, relationships, and respect. Handling interactions with famous individuals naturally and warmly, treating them like normal people rather than celebrities, has been a key to forming strong bonds.
Transitioning into Various Management Roles
Starting as an assistant at SNL, then moving to sitcom management with clients like Zach Galifianakis and Stephen Colbert, Joe's career transitioned into the music business with Arthur Speevak and Sanctuary Records. Learning to route tours, manage bands, and engage with the dynamic music industry provided invaluable experience.
Flash Mobs, Banksy, and Rolling Stones
Working with Perry Farrell on flash mobs and reconnecting with Banksy during a memorable London experience showcased Joe's diverse talents. Collaborating with music icons like Perry Farrell and unique artists like Banksy added layers to his journey, bridging the worlds of music and art in innovative ways.
Working with Morrissey and Handling Unexpected Situations
The podcast episode delves into Jed's experience working with Morrissey, detailing the unpredictability and idiosyncrasies of the artist. Jed recounts instances where he had to think on his feet, such as canceling shows last minute and managing unexpected public relations crises. Despite the challenges, Jed describes Morrissey as a unique and amusing individual, highlighting their collaboration and the unconventional nature of their working relationship.
Transition to New York and Startup Career, Family Life and Musical Influences
The episode transitions to Jed's move to New York, where he ventured into the startup business scene and worked at IAC for Barry Diller. Jed speaks about his experiences in New York, including starting a family and eventually returning to LA. He reflects on his career trajectory and the influence of music in his life, sharing anecdotes about encounters with music legends and the impact of diverse musical genres on his personal and professional journey.
Jed Weitzman is head of music at Logitix, he specializes in employing data to properly price tickets. We also talk about Jed's upbringing in Los Angeles as the scion of a legendary attorney and the stepson of a legendary actor, as well as his career in management and more. The Morrissey stories are priceless!
