The Bob Lefsetz Podcast cover image

Jed Weitzman

The Bob Lefsetz Podcast

CHAPTER

Navigating Artist Pricing Strategies in the Music Industry

The chapter explores the challenges artists face in setting ticket prices for their shows, emphasizing the importance of market demand and informed decision-making. It discusses the dynamics of ticket scalping, potential legislation, and strategies like flex pricing and platinum seats to optimize sales and fan experience. The conversation also delves into the impact of rising costs on event attendance and the acceptance of financial constraints in making pricing decisions.

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