The Smart Marketer Podcast Episode 258: From Doer to Delegator – How to Build a Business That Scales Without Burning Out
Jan 14, 2026
Colleen Taylor, Director of Operations at BOOM! Beauty, shares her expertise on building effective teams and nurturing company culture. She discusses the importance of hiring for enthusiasm and creating a supportive environment. Colleen emphasizes the shift from doing to delegating tasks, promoting ownership among team members. Practical onboarding strategies, internal mobility, and the value of continuous learning are also highlighted. Tune in for insights on scaling your business without burning out!
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Hire For Energy And Cultural Fit
- Hiring isn't about finding mythical experts; it's about recruiting people who resonate with your mission.
- You can train willingness and energy into high performers when culture and support exist.
Use Weak Connections To Find Candidates
- Source candidates through weak connections: friends-of-friends and colleagues of team members.
- Those referrals arrive already vouched for and increase cultural fit and retention.
Support Rep Became Social Lead
- Colleen hired a customer support rep who mentioned Photoshop as a hobby and later moved her into social media.
- That internal move solved a resource gap and turned the rep into a head of the ambassador program.