Episode 258: From Doer to Delegator – How to Build a Business That Scales Without Burning Out
The Smart Marketer Podcast
People-first leadership and culture fit
Colleen emphasizes hiring for culture, enthusiasm, and creating an environment where people stay.
What's the real secret to growth that doesn't lead to burnout?
In this powerful conversation from our Smart Business Systems course, CMO John Grimshaw and BOOM! Beauty's Director of Operations Colleen Taylor unpack the mindset shift every entrepreneur must make to scale: letting go of doing it all. You'll learn how to build systems, empower your team, and transition from task-master to true leader.
"If you get to the end of a project and you say, 'I did a great job, I can't name a single other person that worked on it [...] you're holding too much.'" – John Grimshaw
Whether you're building your first team or stepping into a leadership role, this episode will help you grow your business and create more freedom for yourself.
You Will Learn-
Why "A Players" aren't found, they're made through smart hiring and support
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How to delegate effectively without losing control
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Where to find the right people (hint: it's closer than you think)
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Simple onboarding and training tips that set your team up to win
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The mindset shift that allows leaders to grow without burnout
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Why giving away your "small" tasks opens up big opportunities
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Smart Marketer – smartmarketer.com
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Smart Business Systems Course – smartmarketer.com/smart-business-systems
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BOOM! Beauty – boombeauty.com
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Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off your first 3 months)
00:00 – Welcome: How to Scale Without Burning Out 02:01 – The Real Secret to Scaling: Recruiting People to the Cause 04:11 – "A Players" vs. People Who Bring Their A-Game 06:07 – Where to Find Great People (Hint: Weak Connections) 10:57 – Hiring for Growth: Promoting from Within 13:16 – Spotting Hidden Talent Inside Your Team 17:25 – Creating a Culture of Learning & Ongoing Education 21:35 – The 80/20 Rule of Growth: Input vs. Output 24:28 – Smart Onboarding: Building Connection from Day 1 26:02 – The Leadership Shift: From Doing to Delegating 29:04 – The Power of Giving Away Ownership 33:09 – Supporting Your Own Growth as a Leader 36:22 – Managing the Managers: Why John Gave Up His "Keys" 40:08 – Final Thoughts: Buy Help, Buy Freedom
Your Engagement MattersIf this episode helped you shift your mindset or think differently about leadership, we'd love your support:
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