The News Agents The Jaguar backlash - Is 'woke capitalism' dead?
Nov 25, 2024
Jaguar's latest ad has sparked a fierce backlash for prioritizing diversity over its cars, prompting debates about the clash between traditional marketing and 'woke capitalism.' The company's CEO embraces the controversy, raising questions about the future of brand loyalty. Meanwhile, Romania's shocking election result reveals the rise of an ultra-nationalist leader, reflecting broader European trends. This alignment with hard-right movements poses challenges for the EU, particularly regarding immigration and relations with Ukraine.
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Jaguar Ad Backlash
- Jaguar's new ad campaign features diverse models and vibrant colors, but no cars, causing a backlash.
- Nigel Farage criticizes the ad and predicts Jaguar's failure, while others question its relevance to the brand.
Jaguar's Reinvention Strategy
- Jaguar's CEO, Rorden Glover, acknowledges the backlash but defends the ad as a necessary step to appeal to a younger audience and revitalize the brand.
- With low sales figures, Jaguar aims to reinvent itself and attract a different demographic.
Mood Film, Not Ad
- Richard Huntington from Saatchi & Saatchi suggests the Jaguar video is a "mood film" or "tease" rather than a traditional ad.
- He believes it's meant to generate interest and discussion, rather than directly sell cars.