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The Jaguar backlash - Is 'woke capitalism' dead?

The News Agents

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Navigating Modern Marketing Amidst Political Influences

This chapter examines the intricate dynamics of advertising within the political landscape of America, focusing on Jaguar's recent ad campaign and its reception. It discusses the challenges corporations face in aligning their marketing strategies with evolving social values, particularly the backlash against perceived 'woke capitalism'. The conversation also highlights the cultural implications and shifting consumer demographics that brands, especially luxury ones, must navigate in today's market.

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