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The Jaguar backlash - Is 'woke capitalism' dead?

The News Agents

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The Tension Between Tradition and Modernity in Jaguar's Advertising

This chapter explores the backlash against Jaguar's unconventional advertising campaign that features a rock, reflecting tensions between modern marketing strategies and traditional brand values. The conversation highlights the challenges of evolving in the face of 'woke capitalism' while trying to retain core customer loyalty amid the electric vehicle transition.

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