Creating Content that Educates, Entertains, Positions & Sells with Luka Hocevar

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Mar 21, 2024

Learn how creating engaging content can enhance coaching skills, the value of repurposing content, and why consistent content creation is key. Explore the impact of high-intensity training, belief systems in decision-making, and integrating supplements into fitness businesses for member experience. Discover marketing strategies, skill expansion, and the importance of mastering metrics for long-term success.

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Introduction

00:00 • 4min

Exploring High-Intensity Training and Performance Metrics

04:13 • 17min

Belief Systems and Decision-Making

21:27 • 5min

Enhancing Fitness Business with Supplements and Protein Shakes

26:24 • 7min

Crafting Content for Coaching Success

33:08 • 33min

Strategies for Content Creation, Audience Feedback, and Effective Advertising

01:06:26 • 6min

Mastering Marketing Metrics and Skill Expansion

01:12:17 • 21min

Encouraging Consistent Content Creation for Coaches

01:33:19 • 3min

Brought to you by Perform Better

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Highlights of Episode 377

"Hit The Gym with a Strength Coach" Segment

Luka Hocevar, founder and co-owner Vigor Ground Fitness and Performance in Seattle, WA

We spoke about:

How much time to spend on content

How creating content can make you a better coach when you do it the right way
Creativity is a habit
Making it pretty with lighting, angles, cuts, etc. vs. "Just Do It"
The value of repurposing
Using your social media for local business
His lecture at the MBSC Spring Seminar- "Content That Educates, Entertains, Positions, and
Sells" (link to the seminar below)
much more

The StrengthCoach.com Coaches Corner with Coach Boyle

We spoke about:

Why “it happens in a game” is a bad defense for bad training
Charlie Weingroff's lecture on conditioning at MBSC
4 levels of belief

Check out the MBSC Spring Seminar April 13-14

Check out my special interview with Coach Boyle "40 Mistakes, 40 Years"

"Maximizing the Member Experience"

Brought to you by Naamly

Sumit Seth discusses "Selling Upgrades- products complementary to your services"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention.

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BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
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BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.
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About "Be Like the Best"

During the last 17 years of interviewing many strength coaches, fitness professionals, physical therapists and gym owners, Anthony Renna has accumulated a rolodex of “The Best of the Best” in the fitness profession.

This book is a collection of interviews with some of those top successes. Through his conversations, you’ll learn how they evolved in their careers, what habits and traits they believe made them successful, their goal setting processes, how they get through the hard times everyone faces and even some books to read and people they recommend following.

After each interview, you’ll find a challenge or action step based on an important takeaway from each interview. These are designed to encourage you to build the habits to Be Like the Best on your journey to dominating in this profession.

As a fitness professional, you’re already making an impact in your clients, athletes and patients. This book will help you stand out in a crowded field and help guide you on the road to success.

Go to BeLiketheBest.com for more info

Thanks for Listening!