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Luka Hocevar, founder and co-owner Vigor Ground Fitness and Performance in Seattle, WA

We spoke about:

How much time to spend on content

• How creating content can make you a better coach when you do it the right way
• Creativity is a habit
• Making it pretty with lighting, angles, cuts, etc. vs. "Just Do It"
• The value of repurposing
• Using your social media for local business
• His lecture at the MBSC Spring Seminar- "Content That Educates, Entertains, Positions, and  Sells" (link to the seminar below)
• much more

We spoke about:

• Why “it happens in a game” is a bad defense for bad training
• Charlie Weingroff's lecture on conditioning at MBSC
• 4 levels of belief 

Check out the MBSC Spring Seminar April 13-14

Check out my special interview with Coach Boyle "40 Mistakes, 40 Years"

Brought to you by Naamly

Sumit Seth discusses "Selling Upgrades- products complementary to your services"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

About "Be Like the Best"

During the last 17 years of interviewing many strength coaches, fitness professionals, physical therapists and gym owners, Anthony Renna has accumulated a rolodex of “The Best of the Best” in the fitness profession.

This book is a collection of interviews with some of those top successes. Through his conversations, you’ll learn how they evolved in their careers, what habits and traits they believe made them successful, their goal setting processes, how they get through the hard times everyone faces and even some books to read and people they recommend following.

After each interview, you’ll find a challenge or action step based on an important takeaway from each interview.  These are designed to encourage you to build the habits to Be Like the Best on your journey to dominating in this profession.

As a fitness professional, you’re already making an impact in your clients, athletes and patients. This book will help you stand out in a crowded field and help guide you on the road to success.

Go to BeLiketheBest.com for more info

Thanks for Listening!