Marketing Against The Grain How Liver King Fooled The World With Great Marketing
Dec 27, 2022
Discover how powerful marketing can lead us to fool ourselves! The hosts explore the art of storytelling in branding and why it matters. Learn about the deception behind the Liver King's rise and the downfall of companies like FTX, revealing the dark side of charisma and public perception. They discuss the risks of misleading marketing tactics and emphasize the importance of critical thinking when evaluating brand claims. Tune in for real-life examples that show the fine line between trust and self-deception in the world of marketing!
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Fast Checkout's Failure
- Fast Checkout promised one-click checkout but failed.
- They raised $120 million, but only generated $600,000 in revenue.
Believing the Hype
- People believed Fast's promise because they wanted one-click checkout like Amazon.
- Fast targeted a real pain point: high cart abandonment rates.
Marketing's Power
- Marketing elevated one-click checkout from a feature to a must-have.
- Fast's marketing made the problem seem bigger than it was.