How Liver King Fooled The World With Great Marketing
Marketing Against The Grain
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Trust in Leaders vs. Brands
This chapter delves into the nuanced dynamics of personal versus brand trust, highlighting how individuals may deceive themselves about charismatic leaders. It emphasizes critical thinking and self-awareness in evaluating extraordinary claims, using the FTX scandal and the Liver King as case studies to underscore the importance of scrutinizing motives and marketing ethics.
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