The Pro Church Tools Show with Brady Shearer Church Branding 101: What Every Ministry Should Know
Apr 16, 2025
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Donut Shop Branding Surprise
- Cookies and More donuts have a poorly designed Italian-themed signage and interior suggesting low quality.
- Yet they're renowned for having the best donuts, illustrating how branding affects perception.
Brand vs. Branding Explained
- Brand is a person's gut feeling about your church; branding shapes that feeling through continuous perception design.
- Branding is ongoing and influences perception, not just a style guide or logo set.
Design Unveils Church Identity
- Two churches differ: one with stained glass and formal pastor, another casual in a school.
- Listeners easily infer older mainline vs. non-denominational based purely on design cues, showing unintentional perception design.