Church Branding 101: What Every Ministry Should Know
The Pro Church Tools Show with Brady Shearer
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Branding Beyond Theology
This chapter examines the intricate differences between a brand and branding, using local churches as a primary example. It highlights how nonverbal cues in design and aesthetics shape community perceptions, while stressing the importance of aligning branding efforts with a church's mission and values. The discussion raises ethical considerations about crafting a church's image versus allowing it to develop organically, ultimately emphasizing the significance of authentic self-presentation.
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