The AI in Business Podcast Fraud Prevention in the Digital Age from KYC to Chargebacks - with Matt DeLauro of SEON
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May 15, 2025 In this engaging discussion, Matt DeLauro, President of SEON Technologies and a fraud prevention expert, dives into the complexities of modern fraud detection. He reveals the limitations of outdated systems and the rise of 'fraud as a service' that empowers businesses to combat threats. Matt emphasizes the necessity of a 'shift left' strategy for early detection and balancing user experience with security. He also highlights innovative tactics for managing chargebacks and the distinct challenges faced by retail versus financial sectors.
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Legacy Systems Struggle to Keep Pace
- Modern fraud prevention struggles to keep pace with rapidly evolving digital experiences across industries.
- Legacy systems and fragmented data sources hinder effective fraud detection and response.
Fraud as a Service Expands Threats
- Fraud as a service enables fraudsters to use sophisticated tools previously too costly and complex.
- Businesses need frictionless, early-stage detection capturing rich behavioral and device data.
Implement Dynamic Friction Early
- Use dynamic friction by profiling users to differentiate good customers from fraudsters early.
- Create unique customer flows to ease trusted user experience while blocking malicious activity.