

204 - Put something on the line — with Sean Cannell
12 snips Aug 31, 2022
Sean Cannell, a prominent YouTuber and founder of ThinkMedia, shares his insights on taking risks in entrepreneurship. He recounts the thrilling experience of organizing a major live branding event in Las Vegas, featuring big names like Gary Vaynerchuk. Sean dives into event marketing strategies, the importance of high-profile speakers, and the lessons learned from challenges faced during planning. He emphasizes the need for resilience, teamwork, and maintaining mental well-being while navigating the chaotic world of live events.
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First Event
- Sean Cannell's first Grow With Video Live event cost $100,000 and lost $20,000.
- About 125 people attended, including his parents.
Choosing Gary Vee
- Sean Cannell considered various celebrity guest speakers, including Nicholas Cage and Arnold Schwarzenegger.
- Ultimately, Gary Vaynerchuk was chosen for his relevance and credibility.
Future Value
- Sean Cannell believed Gary Vee's speaking fee would only increase.
- This made the current high price seem like a good deal long-term.