The Unofficial Shopify Podcast Top Shopify Conversion Mistakes
Jul 8, 2025
Shaun Brandt, co-founder of Oddit and a UX expert, shares his insights on improving Shopify store performance. He identifies seven common mistakes, such as poorly organized menus and intrusive pop-ups, that hinder conversions. Shaun emphasizes the importance of user experience and transparent pricing, while offering actionable solutions for both small businesses and larger brands. He also explores innovative promotional strategies to increase customer loyalty and highlights the significance of simplicity in design to enhance brand identity.
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Why Simplify Your Shopify Menu to Boost Sales Instantly
Simplify your main menu to directly feature products and collections, avoiding burying merchandise in nested dropdowns.
Shaun Brandt highlights that most Shopify stores complicate navigation, placing products too many clicks away from the homepage, which kills conversion.
He advises that whether customers land on the homepage, a collection page, or product page, they should reach the add-to-cart step within 3-4 clicks.
Menus should focus on merchandising, with every main menu link leading to a product or category page. Avoid stuffing menus with supporting pages unrelated to shopping.
This clarity reduces "click debt" and respects customers' time, directly improving conversion rates by making products easy to find and buy.
Streamline Main Menus for Conversion
- Simplify your main menu to only include direct product or collection links.
- Avoid burying products under nested menus to reduce unnecessary clicks and increase conversions.
Optimize Shopify Checkout Experience
- Avoid adding unnecessary apps like shipping insurance that complicate checkout.
- Use the checkout logo area creatively to inject trust content if you can't fully customize checkout.