The Unofficial Shopify Podcast Top Shopify Conversion Mistakes
Jul 8, 2025
Shaun Brandt, co-founder of Oddit and a UX expert, shares his insights on improving Shopify store performance. He identifies seven common mistakes, such as poorly organized menus and intrusive pop-ups, that hinder conversions. Shaun emphasizes the importance of user experience and transparent pricing, while offering actionable solutions for both small businesses and larger brands. He also explores innovative promotional strategies to increase customer loyalty and highlights the significance of simplicity in design to enhance brand identity.
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Transcript
Episode notes
Streamline Main Menus for Conversion
- Simplify your main menu to only include direct product or collection links.
- Avoid burying products under nested menus to reduce unnecessary clicks and increase conversions.
Optimize Shopify Checkout Experience
- Avoid adding unnecessary apps like shipping insurance that complicate checkout.
- Use the checkout logo area creatively to inject trust content if you can't fully customize checkout.
Cut Popup Clutter, Be Creative
- Limit popups and sticky widgets on mobile to keep important buttons clickable.
- Design unique creative offers instead of generic 10% off email popups to stand out and convert better.