Top Shopify Conversion Mistakes
The Unofficial Shopify Podcast
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Mastering UX in E-Commerce
This chapter explores the critical importance of user experience (UX) design in e-commerce, drawing on the speaker's extensive background and insights from thousands of UX audits. It highlights emerging trends, particularly the impact of AI and Apple’s UI changes on product imagery, while addressing common pitfalls faced by online merchants. The discussion also emphasizes the significance of streamlined navigation and transparent pricing in optimizing conversion rates and building brand trust.
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