People vs Algorithms The End of Text
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Oct 18, 2024 Mass media is undergoing an extinction event, particularly with text content facing commoditization from AI. While text's role changes, dynamic platforms like Fortnite emerge as cultural hubs combining engagement, commerce, and communication. The speakers delve into how AI reshapes creativity in advertising and the media landscape. They also discuss the impact of social media on shopping and education, highlighting ADHD experiences and the need for authentic mentorship. Notably, figures like Elon Musk and Bill Gates are examined in the context of reputation versus achievement.
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Media's Canary Role
- The pressures and compressions in the media business will impact other industries.
- Media is often the first to experience these disruptions.
End of Mass Media
- Mass media, characterized by shared cultural experiences through oligopolistic distribution, is declining.
- This decline signifies the end of monoculture where everyone consumed the same content.
Fortnite as Cultural Phenomenon
- Fortnite, a battle royale game, evolved into a social hub with diverse experiences like concerts and events.
- It's popular among teenage boys, but its cultural impact is debated.