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People vs Algorithms

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Navigating the Social Media Shopping Revolution

This chapter examines the transformation of shopping through social media, emphasizing its effects on Direct-to-Consumer brands and the democratization of product access for small businesses. It contrasts traditional mass media with emerging interactive platforms like Fortnite, illustrating how gaming has evolved into a significant cultural force. The discussion further explores the implications of these changes for content consumption, traditional media, and the growing role of AI in shaping digital experiences.

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