Navigating the Social Media Shopping Revolution

Mass media’s extinction event has come first for text content. Text is increasingly being "pushed down the stack" and commoditized due to AI's ability to generate, manipulate, and reformat text content. This shift is forcing media companies that primarily deal in text to adapt or risk becoming obsolete. While text isn't disappearing entirely, its role is changing. It's becoming more of an input for other forms of media rather than the primary output. Meanwhile, other parts of media are gaining in influence. This will turn out to be the podcast election, as Kamala Harris prepares to make her closing case to… Joe Rogan while continuing to snub mass media like Time and the New York Times. We also discuss the power of Fortnite, which points to a future of media where content is a means to an ends. In the case of Fortnite, that ends is a combination of a place to hang out, a hub for commercial events like virtual concerts, a competitive environment premised on participation rather than inert consumption, and a communication medium. Plus: Bill Gates is apparently a good product.

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