Tourpreneur Tour Business Podcast
Bond, Churchill, and the Royals: Growing a Bespoke Private Tour Experience
Aug 22, 2021
Tom Barclay Matchett, the founder of The London Storyteller, shares his journey of crafting bespoke private tours that blend history with storytelling. He discusses themes from James Bond to Winston Churchill, emphasizing the creative process involved in engaging guests. Tom reveals key lessons learned about personal connections, adaptability, and trusting one's instincts in business. He also addresses challenges faced by independent tour operators, including competition and the impacts of the pandemic, showcasing the power of unique, insider experiences.
47:36
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Quick takeaways
- Engaging storytelling is crucial for creating memorable tour experiences, as it provides unique insights into London's history and culture.
- Customization of tours based on guest preferences significantly enhances engagement and allows for premium pricing due to the exclusive nature of the experience.
Deep dives
The Role of Storytelling in Tour Design
Storytelling is a fundamental element in creating engaging tour experiences. The London storyteller, Tom Barkley Matchett, emphasizes that his tours are crafted around the rich narratives of London's history, culture, and key figures. For instance, he designs tours focused on iconic personalities like Winston Churchill and James Bond, utilizing research to curate compelling stories that resonate with guests. This approach not only entertains but also educates visitors, providing them with unique insights that they might not encounter elsewhere.
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