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Tom Barclay Matchett

Founder of The London Storyteller, creating bespoke private tours with themes ranging from James Bond to Winston Churchill. He leverages storytelling and his diverse background to design engaging experiences for his guests.

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Aug 22, 2021 • 48min

Bond, Churchill, and the Royals: Growing a Bespoke Private Tour Experience

Tom Barclay Matchett, the founder of The London Storyteller, shares his journey of crafting bespoke private tours that blend history with storytelling. He discusses themes from James Bond to Winston Churchill, emphasizing the creative process involved in engaging guests. Tom reveals key lessons learned about personal connections, adaptability, and trusting one's instincts in business. He also addresses challenges faced by independent tour operators, including competition and the impacts of the pandemic, showcasing the power of unique, insider experiences.