Tour Operator Tom Barclay Matchett reveals how he went about growing a bespoke private tour business and provides his insight into the creative side of engaging business and guests through storytelling.

He walks us through the genesis of The London Storyteller tour business and how he designs his different bespoke tours, with themes ranging from 007 to Winston Churchill.

He explains how his years of working in different environments came together to inform his business operations.

Tom also shares the three major lessons/value bombs he learned about growing a tour business and underscores the value of trusting your creative instinct.