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SaaS Interviews with CEOs, Startups, Founders
9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet
Oct 3, 2023
16:01
Snipd AI
Learn about the key elements for building a successful marketing team, the significance of vision and values, team rituals and monthly priorities, integrated campaigns and aligning marketing and sales teams, and building a high-performing marketing team through tracking progress, hiring for character, upskilling employees, and fostering team cohesion.
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Quick takeaways
- Setting a clear vision and values for your team is crucial to create cohesion and provide guiding principles.
- Taking ownership of team development is important as a leader, and regular manager sessions enhance team cohesion and accountability.
Deep dives
Setting a Vision and Values for Your Team
Setting a clear vision and values for your team is crucial to create cohesion and provide guiding principles. These should align with the company's vision and be developed collectively with team members. The vision and values can be used in various aspects, such as hiring, performance reviews, feedback sessions, and coaching.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode