

9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet
Oct 3, 2023
Learn about the key elements for building a successful marketing team, the significance of vision and values, team rituals and monthly priorities, integrated campaigns and aligning marketing and sales teams, and building a high-performing marketing team through tracking progress, hiring for character, upskilling employees, and fostering team cohesion.
Chapters
Transcript
1 2 3 4 5
Introduction
00:00 • 2min
Setting a Vision, Values, and Manager Sessions
01:52 • 6min
Team Rituals, Monthly Priorities, Career Growth Plans, and Positioning Altitudes
07:32 • 4min
Exploring Integrated Campaigns and the 'What's In It For Them' Mentality
11:53 • 2min
Building a High Performing Marketing Team
13:58 • 2min