2min chapter

SaaS Interviews with CEOs, Startups, Founders cover image

9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet

SaaS Interviews with CEOs, Startups, Founders

CHAPTER

Exploring Integrated Campaigns and the 'What's In It For Them' Mentality

Explore how integrated campaigns bring 'what's in it for them' mentality to life and the importance of aligning marketing and sales teams. Discover the concept of V2 Moms and its impact on high performance in marketing teams.

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