Shopify Masters How to Set Beauty Trends Before They Become Mainstream
Aug 19, 2025
Taylor Frankel, Cofounder of NUDESTIX, shares insights from her journey in creating a minimalist beauty brand that challenges traditional norms. She discusses innovative celebrity partnerships and the demand for simplicity in beauty products. The conversation reveals how authentic storytelling and grassroots marketing keep brands relevant in a competitive landscape. Plus, Taylor emphasizes the importance of maintaining personal balance and mental health while navigating entrepreneurship.
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Minimalist Beauty As Market Gap
- Nudestix was born from a desire for uncomplicated, natural-looking beauty that fit busy modern lives.
- The founders identified a market gap by testing the idea across generations and validating demand.
Validate Customer And Mission First
- Define your mission and customer clearly before going to market and treat yourselves as the target customer if applicable.
- Conduct interviews and external validation to confirm the problem exists beyond your immediate circle.
Pitch Suppliers Like Customers
- Treat suppliers like customers and sell them on your story and standards before partnering.
- Visit trade shows like Cosmoprof and prioritize suppliers open to innovation and ethical practices.
