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How to Set Beauty Trends Before They Become Mainstream

Shopify Masters

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Evolving Marketing in Beauty

This chapter explores the evolution of marketing strategies in the beauty industry, emphasizing grassroots marketing and storytelling during the rise of social media. It highlights the importance of authentic engagement and partnerships with influencers, showcasing successful collaborations that shaped product development. Additionally, the discussion underscores community involvement and brand differentiation as key factors in navigating a competitive market.

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