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During my time at Berkeley Systems working on You Don't Know Jack, I learned the importance of going deep in a specific area and becoming an expert. This experience allowed me to sharpen my software engineering skills and gave me the confidence to hold my own in technical discussions.
At Pandora, we had a unique approach to customer support. By having all team members read and respond to user inquiries, we were able to engage with our audience in a genuine and authentic way. This approach led to strong word-of-mouth and an organic growth of our user base.
Pandora, while successful, could not capture the same investor enthusiasm as later companies like Spotify because we were early in the digital music space. This affected our access to capital and our ability to iterate and take risks. It taught me the importance of timing in the market and the impact investor enthusiasm can have on a company's trajectory.
At Snap, I had the opportunity to work closely with Evan Spiegel and lead the product and engineering teams. Evan's trust and willingness to let his team do their jobs gave us the freedom to make decisions and lead the company. This experience taught me the importance of empowering teams and allowing them to thrive in their respective roles.
One important lesson learned at Snap was the value of taking big risks. The company's financial support and relationship with investors allowed for bold moves and speculative feature development. This approach led to many successful bets and a culture of innovation. The experience at Snap has instilled a willingness to take bigger risks and encourage larger swings in future endeavors.
Moving from being a product leader to a CEO, there was a realization of the importance of understanding the business model as a whole. Prioritizing the optimization of variables like lifetime value (LTV) and customer acquisition costs (CAC) can have a significant impact on the success of a company. Building sophisticated models that analyze the entire business can help identify high leverage points and drive more efficient decision-making.
While there is often a belief that everyone should aspire to be a founder, the speaker believes that the industry would benefit from fewer founders. Not everyone needs to start a company; many brilliant individuals can contribute by joining a team that aligns with their skills and passions. Collaboration and finding meaningful roles within existing organizations can lead to great achievements and personal satisfaction.
Tom Conrad is the CEO of Zero and on the board of Sonos. He began his career in engineering at Apple, where he helped build key features that remain in iOS today. Tom was previously the VP of Product at Snap and the chief technology officer of Pandora. He also held leadership positions at notable tech flops Pets.com and Quibi, giving him a unique perspective not only on what it takes to build a successful company but also on lessons from failure. In today’s conversation, we discuss:
• Lessons learned from the infamous failures of Pets.com and Quibi
• Lessons learned from the successes of Apple, Pandora, and Snap
• Advice on choosing where to work
• Understanding the math formula of a business
• How to avoid burnout
• Why Tom says not everyone needs to be a founder
• What he’s building now
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Brought to you by Coda—Meet the evolution of docs | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams | HelpBar by Chameleon—the free in-app universal search solution built for SaaS
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Find the transcript at: https://www.lennysnewsletter.com/p/billion-dollar-failures-and-billion
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Where to find Tom Conrad:
• X: https://twitter.com/tconrad
• LinkedIn: https://www.linkedin.com/in/tomconrad/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Tom’s background
(04:40) Landing a gig at Apple
(07:41) Pioneering the blinking folder design on iOS
(11:04) Advice on choosing where to work
(12:43) The importance of trusting your gut when it comes to people
(14:05) Lessons from failed ventures
(17:32) Why and how Pets.com shut down
(18:30) How Tom’s experience at Quibi renewed his passion for building
(28:48) Takeaways from Quibi and why it ultimately failed
(31:42) Failing is okay
(35:04) Tom’s career at Apple
(39:11) Lessons from You Don’t Know Jack
(40:24) Lessons from building Pandora
(48:24) Looking back at Pandora and what could have been done differently
(55:17) How Tom became VP of Product at Snapchat
(1:01:31) Tom’s philosophy on being involved as CEO
(1:05:51) Tom’s current role as CEO of Zero, and what he’s learned along the way
(1:10:37) How Zero builds product
(1:18:33) Advice on work-life balance
(1:27:22) Contrarian corner: why not everyone needs to be a founder
(1:30:08) Lightning round
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Referenced:
• Ron Lichty on LinkedIn: https://www.linkedin.com/in/ronlichty/
• What happened to Pets.com?: https://fourweekmba.com/pets-com-failure/
• 11 reasons why Quibi crashed and burned in less than a year: https://www.theverge.com/2020/10/22/21528404/quibi-shut-down-cost-subscribers-content-tv-movies-katzenberg-whitman-tiktok-netflix
• Meg Whitman: https://en.wikipedia.org/wiki/Meg_Whitman
• Jeffrey Katzenberg on LinkedIn: https://www.linkedin.com/in/jeffrey-katzenberg-4b3b47123/
• John Sculley on LinkedIn: https://www.linkedin.com/in/johnsculley/
• Flickr: https://www.flickr.com/
• How Pandora Soothed the Savage Beast: https://www.fastcompany.com/3001052/how-pandora-soothed-savage-beast
• Joe Kennedy on LinkedIn: https://www.linkedin.com/in/joe-kennedy-329417/
• Why Did Yahoo Pay $160 Million for Musicmatch?: https://www.wired.com/2007/07/why-did-yahoo-p/
• TikTok Is the New TV: https://www.wired.com/story/tiktok-new-show-tv-takeover/
• Evan Spiegel on X: https://twitter.com/evanspiegel
• Brian Chesky’s new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/
• What sets great teams apart | Lane Shackleton (CPO of Coda): https://www.lennyspodcast.com/what-sets-great-teams-apart-lane-shackleton-cpo-of-coda/
• Flashtags: https://lane.substack.com/p/flashtags
• Patrick Spence on LinkedIn: https://www.linkedin.com/in/patrickspence/
• The Philosophy of Ikigai: 3 Examples About Finding Purpose: https://positivepsychology.com/ikigai
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life: https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713
• High Growth Handbook: Scaling Startups from 10 to 10,000 People: https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100
• Hyperion: https://www.amazon.com/Hyperion-Cantos-Dan-Simmons/dp/0553283685
• A Fire Upon the Deep: https://www.amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285/
• Mrs. Davis on Peacock: https://www.peacocktv.com/stream-tv/mrs-davis
• Watchmen on HBO: https://www.hbo.com/watchmen
• Lost on Hulu: https://www.hulu.com/series/lost-466b3994-b574-44f1-88bc-63707507a6cb
• Eartune replacement tips: https://eartune.com/products/eartune-fidelity-ufa
• Charles Eames’s quote: https://www.brainyquote.com/quotes/charles_eames_169188
• Compuserve: https://www.compuserve.com/
• Steve Wilhite: https://en.wikipedia.org/wiki/Steve_Wilhite
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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