ACQ2 by Acquired Chewse CEO Tracy Lawrence on growing both as a company and a founder
Oct 21, 2019
In this conversation with Tracy Lawrence, founder and CEO of Chewse, she shares her innovative approach to company culture, emphasizing love and connection. Tracy discusses how she fosters playfulness in the workplace to combat burnout. They dive into the importance of mental health and vulnerability in leadership. Tracy elaborates on building community through food and the challenges of creating a fair workplace culture. Her insights into embracing authenticity and supporting fellow founders reveal a refreshing perspective on entrepreneurship.
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Chewse Origin
- Tracy Lawrence's first startup, Dish Dash, was a Foursquare-like app for student discounts at LA restaurants.
- Office managers, tired of Subway, then approached her for catering, leading to Chewse.
Market Education
- Chewse benefits from third-party delivery services educating the market.
- This makes their sales process simpler as restaurants are familiar with delivery logistics.
Bulk Buying Model
- Chewse positions itself as a bulk buyer, negotiating discounts, not just taking a commission.
- This yields higher margins and fosters a collaborative ecosystem with restaurants.