Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management STR Branding Battle: Human Face vs. Company Logo
Sep 26, 2025
The hosts dive into the branding battle between using a personal host photo versus a company logo for Airbnb listings. They highlight how personal photos can foster trust and connection, boosting conversions for individual operators. In contrast, a strong brand identity can scale effectively and create a cohesive guest experience. Discussing real-world examples, they illustrate the importance of alignment between branding choices and operational excellence. Tune in for insights on making strategic brand decisions that resonate with guests!
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Brand vs Host Photo Signals Relationship
- Choosing brand vs host photo signals a fundamental guest relationship: hotel-like corporate trust or personal home-host connection.
- The choice shapes every guest touchpoint and the experience they expect.
Define Your Brand As A Promise
- Define your brand as a promise about the experience and who it's for before investing in visual identity.
- Be intentional: a logo alone isn't a brand without a clear guest avatar and promise.
Brand Is The Feeling You Cultivate
- Brand is the feeling, memory, and experience you cultivate across channels, not just visuals.
- Consistency from listing to arrival builds the emotional connection that drives loyalty.