You Can Create a Brand Persona Without Using Yourself

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Logo or host photo, what makes guests book on Airbnb?

In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam unpack the branding dilemma every STR operator faces: should your Airbnb profile lead with a polished company logo or a personal host photo?

You’ll hear why:

• A face builds instant trust and stronger guest connections
• Logos can help scale but sometimes reduce conversion
• Consistency in branding matters across multiple listings
• Choosing wrong risks making your STR look like a commodity

Mentioned in the episode:

• Freewyld (Eric’s STR brand)
• Freewyld Foundry (Revenue & Pricing Management service)
• Airbnb profile branding strategies

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🎯 Keywords:

Airbnb profile, STR branding, host photo vs logo, guest trust, short-term rentals, Airbnb conversion, brand identity, direct bookings, vacation rental strategy, property management.

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