Offcuts Ep 129: Is customer obsession overrated? - with Morgan Fowles, CEO at Tala
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Nov 27, 2024 Morgan Fowles, the CEO of Tala, a community-driven activewear brand for busy women, dives into the debate on customer obsession. She argues it's not just a trend, but a fundamental value that should drive product development. Fowles highlights the importance of blending qualitative and quantitative customer insights and the role of creators in modern branding. She shares how authentic engagement and social media shape consumer connections, emphasizing that understanding customer dynamics is crucial for staying relevant in today's competitive landscape.
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Unexpected Tala Fans
- Morgan Fowles encountered Tala fans at a tech CEO conference.
- This highlights Tala's broad appeal and Fowles' eagerness to connect with customers.
Employees as Customers
- Many Tala employees fit the target customer profile.
- This provides valuable internal feedback and strengthens customer understanding.
Early Customer Focus
- Customer obsession should be a core brand value from the start.
- Understanding your customer is crucial for achieving product-market fit.