Ep 129: Is customer obsession overrated? - with Morgan Fowles, CEO at Tala
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Understanding Customer Dynamics
This chapter explores the essential strategies for comprehensively understanding customer profiles at a youthful brand. The speakers emphasize the balance between qualitative and quantitative data collection, the significance of a passionate workforce, and the importance of authentic customer engagement in shaping product development. Additionally, the discussion highlights the challenges established brands face in maintaining relevance and coolness in a competitive market.
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