Morgan Fowles

Morgan Fowles, the CEO of Tala, a community-driven activewear brand for busy women, dives into the debate on customer obsession. She argues it's not just a trend, but a fundamental value that should drive product development. Fowles highlights the importance of blending qualitative and quantitative customer insights and the role of creators in modern branding. She shares how authentic engagement and social media shape consumer connections, emphasizing that understanding customer dynamics is crucial for staying relevant in today's competitive landscape.