How Leaders Think with Kenny Lange How Karley Cunningham Thinks About Strategic Clarity for Confident Decision-Making
Sep 17, 2025
Karley Cunningham, a growth strategist and founder of BIG BOLD BRAND Inc., shares her insights on achieving strategic clarity through her innovative Surefire Method™. She discusses how 'certitude'—an internal lead-signal—guides decision-making and sets the foundation for confident leadership. Karley highlights the interplay of clarity and risk thresholds in fostering team confidence and offers practical steps to cultivate this certitude. Dive into actionable concepts for leaders seeking to elevate their brand and drive impactful growth.
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Certitude Vs Certainty
- Certitude differs from certainty: certainty is external confirmation while certitude is an internal knowing.
- Leaders need both external signals and internal certitude to act under ambiguity.
Grand Canyon Preparation Story
- Karley describes hiking rim-to-river-to-rim at the Grand Canyon to show how certitude keeps her going amid uncertainty.
- She relied on preparation and internal knowing rather than external guarantees during the climb.
Write Clear Brand Narratives
- Get clarity by writing down your business story, values, and differentiators so you can communicate them authentically.
- Use precise words your team owns to build confidence and consistent external signals.
