CEO School with Suneera Madhani

Building a $30 Million Brand Without Millions of Followers with Lisa Jauregui

7 snips
Dec 1, 2025
Guest
Lisa Jauregui
Lisa Jauregui, beauty entrepreneur and CEO of BK Beauty, shares her inspiring journey from a $30,000 startup to a $30M beauty brand. She emphasizes the power of organic creator collaborations that fueled her brand's initial growth. Lisa reveals how the name 'BK Beauty' reflects her mission of teaching kindness through beauty, inspired by her daughters. She discusses the challenges of scaling, maintaining customer connections through personal outreach, and her experience navigating TikTok Shop's explosive impact. Lisa also touches on balancing work and family dynamics as co-founders.
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ANECDOTE

Living-Room Launch That Scaled

  • Lisa launched BK Beauty in 2019 from her living room with $30,000 and packed orders with family and friends.
  • The first customers were her YouTube followers and early creator friends who supported the brand organically.
ANECDOTE

Dream DM Led To A Podcast Invite

  • Lisa and Suneera connected after Lisa dreamed Suneera was doing her makeup, and then Suneera DM'd inviting Lisa to the podcast.
  • The serendipitous interaction highlights how authentic social connections lead to real opportunities.
INSIGHT

White Space In Tools, Not Products

  • Lisa saw white space in beauty because brushes were never a focused category leader.
  • She believed the right tools amplify any product and chose brushes to build category authority.
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