Meaning Behind BK: Beauty Is Kindness

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Founders and CEOs, how would your business grow if you built relationships that weren’t transactional?

In this episode, you’ll hear how Lisa Jauregui built a beauty brand from a $30,000 living-room startup into a $30M+ category-leading cosmetics brand—all without millions of followers. You’ll discover the mindset, intuition, relationship-building, and community-driven strategies that fueled her explosive growth. You’ll also hear a deeply personal conversation about confidence, femininity, and redefining beauty in a world full of expectations.

Lisa Jauregui is a beauty entrepreneur and the visionary behind BK Beauty, a category-leading makeup tools company rooted in the belief that “beauty is kindness.”

What you’ll learn in this episode:

(01:32) Launching a multi-million-dollar direct-to-consumer brand.

(07:30) Why identifying white space in the beauty tools market gave BK Beauty its competitive edge.

(09:23) How the brand name “BK Beauty” was born from Lisa’s mission to teach her daughters that beauty is kindness.

(16:12) How organic creator collaborations became the backbone of BK Beauty’s early growth.

(19:54) What Lisa learned from scaling fast and navigating inventory challenges and customer experience.

(24:25) The exact moment Lisa realized BK Beauty had become bigger than herself.

(28:12) How she and her husband divide roles and maintain balance as co-founders and parents.

(30:12) Strategies product-based founders can use to generate excitement.

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Thank you to Lisa Jauregui for being on our show!

Learn more about Lisa: https://www.instagram.com/lisajmakeup/

BK Beauty on Instagram: https://www.instagram.com/thebkbeauty/

BK Beauty’s website: https://www.bkbeauty.com

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This episode was produced by Story On Media: https://www.storyon.co/

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