Lisa Jauregui

Beauty entrepreneur and founder & CEO of BK Beauty, a direct-to-consumer makeup tools brand that scaled from a living-room startup to $30M+ in revenue through creator-led organic growth and community-driven strategies.

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Dec 1, 2025 • 34min

Building a $30 Million Brand Without Millions of Followers with Lisa Jauregui

Lisa Jauregui, beauty entrepreneur and CEO of BK Beauty, shares her inspiring journey from a $30,000 startup to a $30M beauty brand. She emphasizes the power of organic creator collaborations that fueled her brand's initial growth. Lisa reveals how the name 'BK Beauty' reflects her mission of teaching kindness through beauty, inspired by her daughters. She discusses the challenges of scaling, maintaining customer connections through personal outreach, and her experience navigating TikTok Shop's explosive impact. Lisa also touches on balancing work and family dynamics as co-founders.

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