

The Spiritual Entrepreneur Behind The Whole Foods Empire: Conscious Capitalism, Win-Win Dealmaking, & Making Dreams Manifest
LSD Trip and Food Awakening
- John Mackey's LSD trip led him to a vegetarian co-op, sparking his food awakening.
- This led to his first natural food store job and eventually co-founding Safer Way.
Mortality and Authenticity
- Mackey's awareness of mortality fueled his urgency to pursue his passions.
- He chose to live authentically, prioritizing personal fulfillment over external expectations.
Challenges as Growth Opportunities
- Mackey views challenges as opportunities for growth, essential for a hero's journey.
- Embracing challenges and evolving prevents stagnation and potential failure.



































John Mackey is a visionary entrepreneur, co-founder of Whole Foods Market, and a pioneering advocate for conscious capitalism.
This conversation explores John’s journey from hippie to CEO and his unconventional business philosophy. We explore conscious capitalism, purpose-driven entrepreneurship, value-based business success, embracing challenges, spiritual practices in leadership, and finding intention through service.
He also shares insights on personal growth and organizational culture that could transform how you approach business and life.
John is a true original. And this conversation is a masterclass in conscious leadership. Enjoy!
Today’s Sponsors:
Seed: Use code RICHROLL25 for 25% OFF your first order 👉seed.com/RichRoll
Bon Charge: Use code RICHROLL to save 15% OFF 👉 boncharge.com
Squarespace: Use the offer code RichRoll to save 10% off 👉Squarespace.com/RichRoll
Birch: For 25% off ALL mattresses and 2 free eco-rest pillows visit 👉BirchLiving.com/richroll
Go Brewing: Use the code Rich Roll for 15% OFF👉gobrewing.com
Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors
Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange