

He lost his only 2 customers & was ready to quit—then he grew to $1.5M ARR in a year. | Josh Domingues, Founder of Flashfood
10 snips Jan 20, 2025
Josh Domingues, founder of Flashfood, turned a near-failure into a booming enterprise, showcasing his resilience. He shares his journey from $35K in debt and losing key customers to achieving $1.5M ARR within a year after partnering with Loblaws. Domingues discusses the importance of continual testing in startup development, the surprising ease of securing large clients compared to smaller ones, and how to turn setbacks into success. He emphasizes the impact of corporate culture on sales and the vital connection between passion and environmental sustainability.
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Seek Reasons for Failure
- To validate your startup idea, actively seek reasons why it might fail.
- Honest self-critique helps determine if an idea is worth pursuing.
Validating Customer Demand
- Josh used a Facebook barter group to gauge interest in discounted groceries.
- A story about a traded Tim Hortons sandwich highlighted customer demand.
Bay and Dundas Experiment
- Josh sold discounted groceries at a makeshift stand in a busy Toronto intersection.
- Selling out quickly confirmed strong customer demand for affordable food.