Keynote Saturday: The Only Thing Stopping You is Your Own Excuses | Aug 12, 2019

In 'Jab, Jab, Jab, Right Hook,' Gary Vaynerchuk provides a blueprint for effective social media marketing. The book explains the 'jab, jab, jab, right hook' method, where 'jabs' are the value-providing content and interactions that build relationships with customers, and the 'right hook' is the call to action or sales ask. Vaynerchuk stresses that to succeed, businesses must understand their audience, adapt content to specific social media platforms, and build trust through consistent value delivery. The book includes concrete examples from major social media platforms like Twitter, Facebook, Instagram, and Pinterest, and highlights the importance of storytelling and context in social media marketing.

The poems in *Crushing It* by Jennifer L. Knox are characterized by their darkly imaginative and surreal nature, traversing a wide range of subjects from history to true crime to epidemiology. The collection is marked by its expansive and autobiographical poems, which explore the complexities of identity and the difficulty of words. Knox’s poetry is known for its assertive and daring voice, combining self-deprecating humor with a wide-ranging imagination. Despite its morbid and disturbing elements, the book grounds readers in the knowledge of underlying tenderness and compassion.