Indie Game Lunch Hour Approachable Organic Marketing for Indie Games
Aug 16, 2023
In this discussion, Alex Kozachenko, CEO of HyperBeard and expert in mobile game marketing, shares insights into organic strategies for indie games. He mixes humor with practical advice, covering the balance between creativity and market needs. Alex highlights the importance of assessing game marketability through early ad campaigns and user retention metrics. He stresses understanding niche audiences and offers tips on fostering virality through proactive audience engagement, drawing on his experience in the competitive mobile gaming landscape.
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Alex's Gaming Origin Story
- Alex Kozachenko shared his journey from banking to gaming and building HyperBeard in Mexico.
- He iteratively grew the team and found success with the viral game KleptoCats after initial struggles.
Balance Practicality with Creativity
- Aim for 75% practicality and 25% creative fun when designing games.
- Set clear constraints to foster creativity and align with business goals.
Find Your Niche Early
- Identify your niche by considering the game and audience you can serve well.
- Choose a monetization and marketing strategy before building to avoid market mismatch.