Alex Kozachenko

In this discussion, Alex Kozachenko, CEO of HyperBeard and expert in mobile game marketing, shares insights into organic strategies for indie games. He mixes humor with practical advice, covering the balance between creativity and market needs. Alex highlights the importance of assessing game marketability through early ad campaigns and user retention metrics. He stresses understanding niche audiences and offers tips on fostering virality through proactive audience engagement, drawing on his experience in the competitive mobile gaming landscape.