Approachable Organic Marketing for Indie Games
Indie Game Lunch Hour
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Navigating Indie Game Strategy
This chapter contrasts the practical and visionary approaches to business strategy in indie game development, emphasizing adaptability and incremental progress. It discusses the importance of aligning team passion with market needs, discovering niche audiences, and the complexities of marketing, particularly in the competitive mobile gaming landscape. The conversation highlights effective strategies for organic growth and the impact of presentation on user engagement and retention.
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