eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection $100M Ad Spend Secrets: How to Scale DTC Brands 230% With Full Funnel Marketing
Sep 2, 2025
Bobby Palmieri, co-founder and CEO of Lilo Social, dives into the secrets of scaling DTC brands with a sharp focus on full-funnel marketing. He highlights the detrimental effects of fragmented marketing systems and offers strategies for unifying efforts to boost profitability. The conversation covers the vital role of creative development, emphasizing emotional resonance and the integration of AI to optimize campaigns. Bobby also addresses creative fatigue and customer retention, showcasing how tailored content can elevate brand engagement and drive lifetime value.
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Marketing Systems Must Row Together
- Disconnected marketing teams cause rising acquisition costs and stagnant LTV.
- Align channels into a full-funnel system so all efforts move the same direction.
Pick A Financial North Star
- Define a North Star KPI tied to financial goals before optimizing channels.
- Profitability metrics (payback period, first-order profit) guide smarter spend decisions.
Start Creative With Messaging Research
- Start creative with messaging research: reviews, ad comments, and competitor analysis.
- Turn messaging pillars into grouped ads rather than copying competitor formats.