Bobby Palmieri

Bobby Palmieri, co-founder and CEO of Lilo Social, dives into the secrets of scaling DTC brands with a sharp focus on full-funnel marketing. He highlights the detrimental effects of fragmented marketing systems and offers strategies for unifying efforts to boost profitability. The conversation covers the vital role of creative development, emphasizing emotional resonance and the integration of AI to optimize campaigns. Bobby also addresses creative fatigue and customer retention, showcasing how tailored content can elevate brand engagement and drive lifetime value.