Navigating Creative Fatigue: The Importance of Fresh Content in Advertising

Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution.

If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real, profitable growth.

Joining me is Bobby Palmieri, co-founder and CEO of Lilo Social—a two-time Inc. 5000 agency, Forbes 30 Under 30 honoree, and one of Klaviyo’s Master Elite partners (top 0.2% worldwide). Bobby’s team manages over $100 million in ad spend for DTC brands, setting the pace with full-funnel strategy, fresh creative processes, and AI-powered insights. In this episode, we dig into Lilo Social’s holistic playbook: how their creative development, testing frameworks, and attribution models fuel momentum and breakthrough results for leading Shopify merchants.
 

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