Creating, maintaining, and growing a community is not for the faint-hearted. It’s an ongoing process of trial and error that requires a huge amount of commitment.
But, if you can get it right, you will see the value and joy it can bring.
As the curator of NeverDoneBefore - a relatively new community - I’ve started to geek out on all things community-based. This episode is the culmination of this obsessive interest, as I speak with Anamaria Dorgo - Head of Community for Butter and founder of L&D Shakers - about what it takes to curate a true community.
Find out about:
- Why your definition of community will determine its success
- How great community practice and behaviour emerge from great modelling
- How to choose the right platform for your community
- Why engagement is the holy grail - and how to avoid chasing it into extinction
- What happens when you focus on members’ motivations for joining, not your vision of the community
- Why a community that’s started purely for financial reasons will never succeed
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Questions and Answers
Part one
[01:55] When did you start calling yourself a facilitator - if you do?
[06:04] What's the difference between a trainer who delivers training and a trainer who facilitates?
[11:51] Can one be a 'manager' for a community?
[13:29] What was the secret sauce that made your community take off?
[15:23] Can you give an example of when your actions didn't align with your words?
[21:30] How to balance creating a community with leaving space for things to emerge.
[27:10] Is there a difference between a community manager and a community facilitator
[28:05] Creating community engagement.
[31:14] What was your experience of creating that initial engagement between members
[35:17] Do you have a specific onboarding process or team?
[39:38] What are the differences you've noticed between your voluntary community of L&D Shakers vs. the commercial community of Butter?
[44:36] How do you handle the fact that every member of the Butter community is a potential client?
Links
Connect to Anamaria:
On LinkedIn
On Twitter
Share your thoughts about our conversation!
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