2min chapter

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165 - How to Design and Facilitate Thriving Communities with Anamaria Dorgo

workshops work

CHAPTER

Session Lap Community

If you can keep this core of having a genuine community and not using the community actively as market i think the difference is, do you make the members feel that they're just a marketing tooll? Yes, it's an effect. And even if the community members are not bynd product, they still transform it into ambassadors. They speak about the product, they share their experience using the product. And i think it terps of a marketing strategy. Its purely brilliant. We we never set out to measure in either community, people talking about us, how many mentions doing what's never though. That's something we don't measure at all. But we know it's happening, and you

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